What is Bohemian Guitars?
Bohemian Guitars is an e-commerce driven guitar brand renowned for innovative, stylish, and affordable products, a philanthropic mission and an amazing customer service experience. By circumventing traditional channels and engaging with customers directly through our website, Bohemian Guitars is able to provide higher-quality, stylish and trendy guitars at a much more affordable price. We believe that great sounding guitars with the looks to match should not cost a fortune.
What’s your traction been like thus far?
1. Customers in 20+ countries
2. 500 Startups (Silicon Valley) – Accelerator and Investment
3. Kickstarter – raised $55k
4. SparkMarket – raised $126k
5. Urban Outfitters – online and retail locations
6. International artists – KONGOS, G.Love, David Cook, and more.
What do you know now that you wish you would have known when you started Bohemian Guitars?
A better understanding of international distribution and logistcs management.
What’s a hypothesis that you’ve had that has failed? And how did you respond?
That good press = revenue. Press is great but simply getting it is not enough, it comes down to how you use the press and exposure to your advantage. We initially worked on getting press, which we did, but we had no action plan on how to convert it to a positive ROI.
What’s your favorite startup in Atlanta? (Besides your own!)
What’s your favorite thing about being an entrepreneur?
Seeing someone use your product is the best feeling in the world.
What’s your favorite local sports team?
If your company were an animal, what would it be and why?
A beaver. The beaver has the ability to build a dam using materials that are in proximity. I like to think Bohemian Guitars will always be resourceful when it comes to procuring materials for manufacturing, just like the beaver.