What is Instica?

Instica is a platform for domain analytics and research. We scour the web for trends, details, and marketing data on companies across the globe.

What do you know now that you wish you would have known when you started Instica?

The best place to open a company office. We initially opened up shop in Lawrenceville and moved to Atlanta Tech Village in Buckhead after we realized this is where we could locate like-minded agents in the Atlanta startup world. Simple mistake yet recoverable.

What’s a hypothesis that you’ve had that has failed? And how did you respond?

We didn’t expect that we would be working from home twice in a month’s span due to snow. My hypothesis or rather my assumption is that it will not snow in Atlanta twice in a winter season.

What’s your favorite startup in Atlanta? (Besides your own!)

MailChimp, excellent execution. We’re jealous.

What’s your favorite thing about being an entrepreneur?

Entrepreneurship has rewarded us most when we experienced failure. The fact that it is okay to fail as an entrepreneur is our favorite thing about being an entrepreneur.

What’s your favorite local sports team?

If your company were an animal, what would it be and why?

It would be a Beast (the name of our web crawling engine!).

Nuts and Bolts

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